Attraction isn't random. It's a signal buried in noise.
Most dating profile feedback is broken. Friends are too nice. The internet is chaos. Dating apps give you nothing. You're left guessing whether that beach photo helps or hurts, if your bio sounds confident or desperate, and why matches feel so random.
Zesty changes that. We built a system that extracts signal from noise, delivering a clean score, an honest confidence range, and—most importantly—exactly what to change next.
The Architecture of Honest Feedback
Traditional rating systems fail because they're built wrong. Nobody knows the difference between a 6 and a 7. Star ratings cluster at 3. Binary yes/no loses all nuance.
We use a 4-level scale that mirrors actual dating behavior: Nah / Mid / Might / Would.
Everyone instantly understands these. They map to real swipe decisions. Behind the scenes, we convert them to a 1-10 Vibe Compatibility Index (VCI) using ordinal regression—but users just vote naturally.
The result? A clean, interpretable score with honest uncertainty bounds.
Your Photos Are Probably in the Wrong Order
Our data reveals a stunning pattern: 68% of people lead with the wrong photo.
That group shot might be killing your chances (-31% swipe rate). The wedding photo where you "clean up nice"? It's probably your winner, buried at position #6. Simply swapping two photos averages a +1.2 point VCI boost. Ten seconds of work for measurable improvement.
Zesty's AI analyzes every photo for technical quality—lighting, framing, sharpness—while humans vote on the intangibles. We mark your winner (👑) and the one dragging you down (❌), then tell you exactly what to swap.
Who Actually Likes You (And Who Doesn't)
Generic scores are useless. A 28-year-old in Austin needs different feedback than a 35-year-old in Miami.
Zesty segments every vote by demographics: age, location, education, income, and what we call "vibes"—personality markers that actually matter. You see exactly which audiences respond to you and which don't.
This isn't about judgment. It's about efficiency. Stop wasting time on mismatched markets. Double down where you naturally win.
The Statistical Engine Nobody Else Has
Here's what happens behind every score—complete transparency in the calculation process:
Weighted Voting: Reliable voters count more than random clickers. We calculate an Effective Sample Size that reflects real signal, not noise.
MRP Correction: We use Multilevel Regression and Post-stratification—the same technique political pollsters use—to adjust for sampling bias. If this week's voters skewed young, we reweight to match your actual dating market.
Bayesian Confidence: Your score comes with a confidence percentage that grows with quality votes. We're transparent about uncertainty. A 7.2 with high confidence means something different than 7.2 with low confidence.
Attribution Analysis: We calculate how much your main photo drives your score versus your full profile. "Main photo: 62% of appeal" means fixing that one image has outsized impact.
Vibes Over Stereotypes
Traditional apps use crude categories. We use "vibes"—up to three personality markers with weights (50/30/20).
Choose from: Adventurer, Builder, Creative, Intellectual, Athlete, Cultural Bridge, Minimalist, Mystic, Connector, Tech Innovator.
These aren't stereotypes. They're Bayesian priors that help stabilize scores with limited data. Crucially, gender never enters the equation—your baseline comes from chosen vibes, not chromosomes.
One Change, Measurable Impact
Zesty doesn't overwhelm you with suggestions. We identify the single highest-impact change you can make right now:
- "Swap photo #3 to primary position: +0.8 VCI expected"
- "Replace group photo with solo shot: +0.5 expected"
- "Add specific detail to bio opener: +0.3 expected"
Each recommendation includes expected lift based on historical A/B test data. No guessing. Just data-driven improvements.
But we don't just focus on problems. We also highlight what's already working:
Experiment Mode: Your Profile as Product
Run your dating profile like a startup runs their product. Launch variants, gather votes, compare performance, track lift. If a change didn't move the needle, you'll know. If it worked, you'll see exactly how much.
Built Different
Zesty is an ordinal-Bayesian, reliability-weighted, MRP-corrected system with calibrated uncertainty and attribution modeling. We borrowed from political polling, clinical trials, and machine learning to build something dating apps should have created years ago.
But you don't need to understand the math. You just need to know it works.
Your profile is underperforming. The data proves it. Zesty shows you exactly where, why, and what to do about it.
Stop guessing. Start knowing.
Download Zesty. Get your VCI. Fix what's broken. Ship better.