Dating is a visibility game with hidden rules. Zesty shows you the rules—and the single move that actually moves your matches.
What Zesty Is (one line)
An ordinal‑Bayesian, reliability‑weighted, MRP‑corrected system that turns real votes into a calibrated VCI score, honest confidence, and a ranked action plan you can execute today.
The Fundamentals (no fluff)
- Real decisions, not stars: voters choose Pass / Unsure / Maybe / Yes. We map that to a latent signal and a clean 1–10 VCI.
- Vibe priors (no gender): you pick up to 3 archetypes (50/30/20). Priors stabilize early scores without stereotypes.
- Weighted voting: time decay + voter reliability → Effective Sample Size (ESS) that reflects real signal.
- MRP correction: your score is market‑representative, reweighted to your target demographics.
- Calibrated confidence: tight range = high confidence; wide range = get more quality votes.
- Attribution: “Main photo drives 62% of appeal” → change one image, change your market position.
What You Get
- Executive verdict: where you stand, what’s blocking you, how long change will take.
- Emergency swaps: delete now / make primary (with predicted uplift).
- Portfolio triage: winners, liabilities, and missing contexts (professional, social proof, adventure, lifestyle).
- Mindset/bio fixes: deterministic flags for self‑sabotage, plus a punchy rewrite.
- Conversation toolkit: openers tied to your photo contexts so you stop fumbling post‑match.
How It Works (4 steps)
- Profile setup → choose vibes, upload photos.
- Cohort voting → 40+ target‑market votes with reliability weighting.
- VCI calculation → vibe priors, ordinal model, MRP, confidence.
- Premium report → 11 deterministic insights + one master LLM synthesis.
Why It Wins
- One move that matters: swap your actual winner to primary and de‑sabotage the first 150 characters of your bio. Typical lift: +0.8–1.5 VCI for photo order, +0.3–1.0 VCI for bio fix.
- No hallucinations: every line in the report is chained to evidence. If data is thin, it says “insufficient evidence.”
- Fast feedback loop: debounced recomputes, clear ROI, measurable progress in days—not months.
Stop guessing. Start knowing.